IOS APP · PRODUCT DESIGN · 2026
Punku Travel, Clear.
IN SHORT
The 30-second version
PROBLEM
Argentine travelers juggle five apps to plan a single trip, pay full price, and miss local discounts they never knew existed.
WHAT I DID
Led research and information architecture, defined the MVP scope, and designed the freemium flow and core UI system end to end.
OUTCOME
A single iOS experience that unifies discovery, planning, and verified local discounts — validated through prototype testing.
THE INSIGHT THAT DROVE IT
Travelers didn't want more information. They wanted clarity. That reframe shaped every decision that followed.
IN SHORT
The trip that
shouldn't be this hard
THE SITUATION
You arrive in a new city excited, open your phone, and get lost — not in the streets, but in a sea of apps, tabs, and recommendations that all say something different.
You eat somewhere you found on Google, pay full price, and only later learn the place next door was better, cheaper, and had a discount you never knew existed. That gap between what travelers do and what they could have done is what Punku set out to close.
01
Fragmentation
Discovery, booking, and discounts live across separate apps with no single source of truth.
"I had Maps, Tripadvisor and three Instagram saves open at once." interview, P3
02
Decision fatigue
Too many inconsistent recommendations turn planning into work instead of anticipation.
Most participants abandoned planning and "just decided when we got there."
03
The cost of unawareness
Travelers overspend not by choice, but because verified local benefits stay invisible to them.
No participant had used a single local discount on their last trip.
RESULTS
Impact
Punku transforms fragmented travel planning into a single, streamlined experience. By centralizing local experiences, curated recommendations, and exclusive benefits, the platform helps travelers spend less time searching and more time enjoying their destination.
100%
Self-guided travel experience
Punku challenged me to think beyond interface design and focus on the entire travel experience. The project required balancing user needs, business goals, content strategy, and community-building within a single product ecosystem. More importantly, it reinforced the value of designing around real user frustrations rather than simply adding new features. By focusing on the "Cost of Unawareness," I was able to transform a common travel pain point into a product concept centered on clarity, confidence, and discovery.
Designed & developed
by Ramiro M. Chavez
2026 — All Rights Reserved
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